Perceptions are a function of information received from many different sources. These perceptions become firmly held beliefs that rarely, if ever, change. Today, the typical perception of the metalcasting industry is that of a smokestack industry utilizing low technology and lacking in challenging career opportunities. This perception remains virtually unchanged since the 1970’s. According to Newton’s First Law of Motion, an object moving in space continues to move in the same direction at a constant velocity in the absence of an unbalanced force. In the absence of an unbalanced force, perceptions also will not change. Over the past forty years many individuals have acted as an unbalanced force to change perceptions. This presentation will examine the common aspects of these efforts so that each of us can have an impact on perceptions.
This AFS Members Only Webinar begins at 11 a.m. CT.